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09/03/2015's new UI falls inline with other new websites design

A the beginning of last month I wrote about a new online Store that looked set to replace the current online app stores that #Microsoft operates - This new website came with a new UI, elements of which (particularly search) suggested that the design could be rolled out to more Microsoft sites. We are now starting to see this happen

Over the weekend Microsoft updated their homepage, for the 17th time in 2 years, to bring it in line with the design found in the new online app store. The arrival of this design on the main Microsoft website makes me fairly certain that we will see this on an increasing number of Microsoft websites. The Store link goes to the new Store website which offers #Windows10 apps such as the Office preview apps, I find this surprising considering that Windows 10 is ready for the mass consumer market yet. I would have thought that the Store links would have been to the current online Windows Store.

Whilst there’s nothing to really dislike about the design I do feel that, like Windows 10, it does miss some Metro UI flourishes. I know it is highly subjective but I think I’d like this design more if it was a bit bolder and offered something visually exciting and interesting, right now it is just too bland.

What I do find interesting about this design though is its focus on “buying”. There’s a shopping cart in the pervasive header and the navigation is geared towards buying devices and software. The shortest two navigation sections, Discover and Support, are the only ones not about buying something.

It makes sense for Microsoft to bring together all its online stores, after all with the “One Microsoft” mantra and the new unified Windows 10 Store offering apps, games, music and films it’s not surprising. Having a true online Microsoft Store offering everything from the company is a great idea, I just didn’t expect it to be

What do you think of the new Microsoft homepage and the design of we are likely to see more of?


Not really loving the new paperclip icons (I'm coining the term, because they all look like they're made of bent paperclip wire) that seem to be all the rage in "Metro 2.0," but the site itself is responsive as hell. It looks good all the way down to phone and all the way up to 4K. And that's no easy task.

I think Microsoft's site was overdue for a bit of a simplification. Most people are just going to use search to go right to what they need, but the pull-down menus at the top now feel more logically organized around the company's products and services.

When you have a site as large as, which isn't really one site but dozens of federated sites, the best strategy is probably to make the navigation feel as seamless as possible but just accept that there will be some fundamental differences as you move from one section to another. Trying to make both a storefront and a technical resource probably would have been a disservice to both.

That's a very good point.

I also happen to like the term "paperclip icon", it's like the return of Clippy ;)